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Insurance Agents Find New Market with Health Savings Accounts

Fort Collins, CO (PRWeb) June 5, 2007 -- HSA for America, the nation's leading provider of Health Savings Accounts and HSA-qualified health insurance plans for individuals and families, is now offering new tools to help health insurance agents improve their expertise and marketing of HSA plans.

Health Savings Accounts enable people with qualifying high-deductible health insurance plans to set aside money in a tax-favored account, which grows tax-deferred and can be used tax-free to pay for future medical expenses. There are now 4.5 million Americans covered by HSA-qualified plans, a 43% increase since last year.

HSA plans have high deductibles that encourage consumers to compare prices and service when shopping for healthcare. As more and more Americans sign up for these plans, the competitive pressures on the marketplace should result in lower prices and higher quality for all consumers.

HSA for America hopes to encourage greater adoption of HSA plans by helping to educate insurance agents on how to market and present these plans. "HSA plans are exploding in popularity, so any health insurance agent who is not focusing on this market is missing the boat," says Wiley Long, president of HSA for America.

HSA for America is offering a free online subscription to HSA Sales Success, a weekly newsletter focused on helping insurance agents sell more HSA-qualified plans. They are also offering a complete HSA marketing system, including advertisements, emails, phone scripts, and more. Information is available at: http://www.HSAforAmerica.com/hsa-success.htm

"The general public is just now beginning to understand the tremendous benefits that HSAs offer," according to Long. "The premiums are about 40% less, and there are strong tax advantages to having this type of coverage. Agents who become known as experts in this area will do quite well in the coming years."

HSA for America is a nationwide brokerage firm specializing in individual and family health insurance plans that are qualified to work with Health Savings Accounts. HSA for America represents many different insurance companies, offers instant online quotes, online applications, and comparisons of HSA administrators.

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