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Cellufun Launches Mobile Pet myPhone Game; New Virtual Game Gives Consumers Free Alternative to Apple iPhone: Why Buy an iPhone When You Can Adopt

NEW YORK (BusinessWire EON) July 3, 2007 -- What are MobilePets?

MobilePets are pet avatars that live inside your mobile phone. Like any pet, you must feed them, walk them, play with them and bathe them to keep them healthy and happy. MobilePet gamers are a large, worldwide social network, and MobilePet aficionados text-message each other and send their pets back and forth for visits all the time. MobilePet gamers are also in competition, and they score points and achieve rankings depending on how many activities they perform with their pet and how often they interact with their fellow MobilePet users. Cellufun has nearly 500,000 MobilePet owners worldwide.

"Creating MobilePet myPhone was a ton of fun," said Cary Torkelson, the creator of the MobilePet series and a long time Mac aficionado. "We took what we believed to be the essentials of the iPhone experience, virtualized it, and made it available to everyone, regardless of what phone they had, in a straightforward yet entertaining way."

MobilePet myPhone is the latest in Cellufun's suite of MobilePets including MobilePet Dog, MobilePet Pig, MobilePet Monkey, and MobilePet Penguin. Cellufun recognizes that many people would still like an iPhone and is giving users the ability to win one by playing MobilePet myPhone. More details can be found at www.cellufun.com/myphone.

"Some folks will fork out hundreds of dollars for a new iPhone, but as cool as the device is, you need entertainment content to take advantage of its capabilities," said Steve Dacek, Cellufun's CTO. "We offer games, cartoons and even pets for pretty much any Web-enabled mobile phone, and our content works on hundreds of handsets, so you don't have to spend a dime to have a good time."

Free mobile content gains popularity

Cellufun has offered free, ad-supported, mobile products since April 2006, delivering close to four million downloads to consumers in 160 countries. Cellufun gamers can download a variety of single-player games or join multi-player competitions: from Sudoku and chess to casino games and arcade-style space battles and racing games.

Consumers with Web-enabled phones can join Cellufun's rapidly growing community by going to wap.cellufun.com.

About Cellufun

Cellufun is an ad-sponsored mobile gaming portal providing free entertainment content and casual, connected and multi-player games for existing and next-generation Web-enabled mobile phones.

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