Victoria Real Estate Agency Home Sale Listings

Ten Ways To Use Audio To Sell More Books

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:

1. Audio book samples: do a reading from your book, maybe a chapter or two and load it onto your website (if you don't think you're a good reader, have someone else do it or hire some voice-over talent)

2. Audio on your website: while I'm not in favor of having an audio file load when your website does, there's some merit to having a short little audio "hello, welcome to my site message;" for an example of this, check out the Author Marketing Experts site at: http://www.amarketingexpert.com/# (scroll down to A Word From Penny).

3. Daily/weekly Podcast: Podcasting is powerful, there's no two ways about it and it's here to stay. Creating your own podcast that you update daily or weekly is a great idea and a terrific way to draw some interest to your book. (we have a great article on podcasting, if you'd like a copy feel free to email us at: info@amarketingexpert.com)

4. Teleclasses: I've personally done teleclasses for years and I love them. They're not only a fantastic way to promote your message, but you're also educating on your topic which is always a great idea. Remember: record every teleclass you do so you can use it as another sales item on your website.

5. Audio series: consider creating an audio series based on your book's topic. Remember though, if you're just rereading the content from your book then these cd's aren't necessarily an added value item but an audio book. Your audio cd needs to be different from your book in order to entice the reader to buy it in addition to the book. So, for example, if you finish your book and you say, "gee, I wish I had included a chapter on XYZ," now you can create that additional chapter (or chapters) in your audio series.

6. Freebies: offering any of your audio products as a freebie to add value to a sale is a great idea. Something I'll do at the end of a speaking gig is offer a free audio cd to anyone who buys a book after my session!

7. Speak up! It's not always about a recorded product or podcast, get out and talk about your topic in front of a crowd. Passion sells, and if you speak passionately about your topic, your audience will resonate with your message and (hopefully) book sales will follow.

8. Book trailers: well, maybe that's cheating a little, technically it's audio and video, but we're still talking about hitting the same sensory targets. Book trailers are hot, if you don't believe me just Google them and see what I mean. Getting your book into a visual medium can be powerful. Don't believe me? Check out this trailer about my book: Candlewood Lake: http://www.redhotinternetpublicity.com/bt.html

9. Radio is another powerful way to sell books. Keep in mind that one radio show often doesn't sell books but doing many shows might. Also, if you're going to do radio, get some media training so you're spot-on in your presentation and can relay your most important points in succinct, bulleted, benefit-driven points. These will help engage the listeners and encourage them to buy.

10. If you're going after radio, don't forget Internet radio. While the podcasting craze is taking over a lot of the Internet radio territory, there are a still a lot of shows out there in need of guests. Also with Internet radio you tend to find more niche topics so you can really target your shows and your readers!

Using audio to promote your book is a powerful way to gain additional reader attention. Not only that, but you never know who will respond better to audio than to a printed review, ad, or article. Putting the audio element into your sales arsenal can make for a powerful partnership, and the good news is that every day, audio and the creation of audio products becomes more accessible.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit http://www.amarketingexpert.com

MORE ARTICLES:

Home Buying Institute Now Offers Free Real Estate Articles to Agents
Real estate publisher and home buying expert Brandon Cornett has created a new website that allows real estate agents to republish a variety of real estate articles for free.

For Sale by Owner (FSBO) - How to Sell a House without an Agent
For Sale by Owner is money saving alternative to selling a house with an agent, and it is not so intimidating and difficult as it looks to many.

Lake Oswego Oregon Real Estate Agents / Lake Oswego OR Homes for Sale
Looking for a new place to live in the Portland, Oregon area? If so, youre not alone. In recent years, the popularity of Northwestern cities such as Portland has skyrocketed: people are beginning to realize that the Northwest offers tremendous culture, stellar job opportunities, and amazing scenery  in an area that is not yet overcrowded.

How to Sell Your Home Without a Real Estate Agent
Considering the rapid rise in home prices over the past several years, home sellers are taking a hard look at the commission they have to pay to a real estate brokerage to market and sell their home. Real estate commissions vary across the country; they average in the four to seven percent range.

Real Estate Agents Turning to Surface Restoration Company to Help Speed Home Sales
Real Estate agents are turning to Miracle Method, a national surface restoration company, to update bathrooms and kitchens to get a higher price for homes and speed sales.

Design Firm Creates Flash-Driven Real Estate Listing Map for use by Real Estate Agents
This map is scalable, sizable and can zoom from an aerial view all the way down to the street level.

Choose the Right Agent in Selling Your Home in Siesta Key Real Estate
Selling your home in Siesta Key real estate can be stressful since it is a huge undertaking that you can do in your life. If you will be doing wrong choices, you will make things worse and you wont be able to sell your home quickly and with the best deal.

Local Real Estate Agents May Provide More Relevant Homes For Sale Data Than National Sites
Marietta, GA, (November 3, 2004) – According to the National Association of Realtors, 70% of all home buyers search the internet for home listings at some point. While most people choose national sites such as Realtor.

The All Important Real Estate Agent - Selling Your Home in a Buyer's Market
You've decided to sell your home In the current real estate market where there is a veritable glut of listings in many regions of the country, there are some simple things that you, as a seller, can do to enhance the chances your home will sell within a reasonable period of time

Learn Seven Things You Must Know Before Choosing the Right Waterfront Real Estate Agent
You?ve made the decision to buy a waterfront home Now, it?s time to choose a real estate agent to help you find your perfect home

Real Estate Loan Agents, Real Estate Loan Agents,Investment Properties, Investment Properties in USA
While America and the world hold their breath, waiting for the Presidential and Legislative Branches of the United States Government to take action, that will hold off and help correct the mistakes of the sub-prime meltdown, there are some progressive Real Estate Loan Agents providing mortgages from exclusive leads from the opportunities provided in their counties from the daily marketing efforts by the team at Myhomesearches.com. These loan agents, providers of mortgages during the boom days are making deals today because of their membership.

Why it is Important to Hire Just One Real Estate Agent to Buy a Home
In our fast paced and frantic real estate market, buying a home takes quick action and strong representation. Some buyers decide to involve several agents in their search for a home, assuming that there is strength in numbers.

Real Estate: Buyers Agent, Sellers Agent & Dual Agent (defined and explained)
There is a relatively new and not always well understood practice in Real Estate sales; it is called Buyer Agency or Buyer's Agent. Until recently Realtors and agents usually represented the seller, in opposition to the buyer, during the real estate transaction.

Designed For Real Estate Agents By Real Estate Agents, The Newest Referral Service Just Launched
Findmearealestateagent, the most comprehensive relocation reference site on the net. Serving the continental United States, findmearealestateagent.com is dedicated to providing families, corporations, small business, and individuals with all the tools necessary to make their relocation easier.

The Real World Advantages & Disadvantages of Using a Real Estate Agent to Sell Your Home
Are you a real estate pro If you are planning to sell your property and don't really consider yourself an expert in real estate selling then you may want to consider seeking out a reputable real estate agent to sell your property